Jeff Hilton, BrandHive’s co-founder and chief marketing officer, will co-present with Imbibe Executive Vice President Andy Dratt at this year’s Institute of Food Technologists Annual Meeting and Food Expo. The event will take place on July 16-19, 2016 in Chicago, Illinois and will bring together brand owners and supply partners to explore insights into branding, new technology, and trends related to packaging.
The session, “Quenching the Marketplace Thirst for Innovative Packaging,” will offer real-world case studies on how brands and packaging manufacturers are shifting their attention to the power of creative design and innovative beverage delivery forms as a way to command consumer attention and educate product benefit. The speakers will present examples of how packaging can make or break a new brand on both the physical or virtual shelf and how brand manufacturers can best address consumer’s interest in value, convenience and traceability.
The session will take place on Tuesday, July 19 from 10:30 a.m. to 11:30 a.m. in the Food Expo Forum.
BrandHive’s Jeff Hilton & Imbibe’s Andy Dratt to Present on Beverage Packaging Strategies
Experts to discuss how packaging can make or break a new brand.
